Case Studies · Recent Client Work
Recent client work.
The results, the scope,
the methodology.
We publish full B2B case studies when the result is meaningful and the client agrees to be named. For everything else, we share the engagement scope and outcome pattern — anonymized clients, real specifics. Learn how Harvard Business Review describes the role of case studies in B2B decision-making.
7 verticals
SaaS · Healthcare · Manufacturing
Retail · EdTech · Fintech · Startups
4 countries
USA · UAE · Saudi Arabia
India R&D mirror coverage
2,440 leads
Across 595 verified
companies mapped
Featured Case Study
B2B case studies: a Series B AI & Data SaaS firm enters the California market — without burning their sender reputation.
AI & Data SaaS
California, USA
Market Research + Growth Lead Gen
The situation
A Series B AI & data SaaS firm — with R&D split between the US and India — was preparing its first major California-market outbound campaign. As with most of our B2B case studies, their existing target list had been pulled together from multiple sources, partially verified, and at risk of damaging their sender reputation on first send.
The approach
A two-stage engagement — Market Research first, then Lead Generation. The research phase mapped 110 Series B/C companies in California with hiring signals matching the firm’s ICP, and profiled 8 decision-maker personas across CTO, VP Engineering, and Head of Data roles. The same senior analyst then carried context directly into a Growth lead-generation project — eliminating ICP drift between deliverables.
The outcome
480 verified leads delivered at 96% deliverability — well above the 80% industry benchmark for cold outbound, and one of the cleaner outcomes across our B2B case studies. 12-day total engagement turnaround, from Project Brief to final list handoff.
BY THE NUMBERS
480
Verified leads delivered
96%
Verification accuracy on delivery
110
Companies mapped in research phase
12 days
Brief to final list handoff
Recent Engagements
B2B case studies: six engagements. Anonymized clients, real specifics.
Clients reasonably ask us not to publish specific account names when an engagement involves new-market entry, competitive intelligence, or pre-launch product positioning. In those B2B case studies, the verticals, geographies, and outcome metrics are real — the client name is held back.
ENGAGEMENT 01 · HEALTHCARE & PHARMA
GCC hospitals, labs, and pharma firms mapped for an automation campaign.
Territory · UAE + Gulf States · Engagement · Growth Lead Generation · Verticals · Hospitals, Labs, Pharma
60 healthcare and pharmaceutical organisations mapped across the UAE and the wider GCC, focused on accounts actively investing in automation and data analytics initiatives. Persona research targeted CIOs, VPs of Automation, and Directors of IT — the decision-makers driving digital transformation across regional healthcare infrastructure.
Outcome: 240 verified decision-maker contacts delivered. As with our other B2B case studies in healthcare, this engagement positioned the client for active outbound across the GCC healthcare digitization wave.
ENGAGEMENT 02 · MANUFACTURING & INDUSTRIAL
Florida mid-market manufacturers targeted for digital transformation outreach.
Territory · Jacksonville + Tampa, FL · Engagement · Growth Lead Generation · Revenue band · $100M–$300M
120 mid-market manufacturers in the Jacksonville and Tampa corridor mapped against a $100M–$300M revenue benchmark — companies funded enough to invest in transformation but operationally distinct from enterprise targets. Persona depth covered CIO, VP Engineering, and Director of Digital Transformation roles across each account.
Outcome: 450 verified leads delivered across the prioritised account list. Among our manufacturing B2B case studies, this one powers the client’s Q3 outbound across the Florida corridor.
ENGAGEMENT 03 · E-COMMERCE & RETAIL
Retail automation buyers identified across Texas and New York.
Territory · Texas + New York · Engagement · Market Research + Lead Generation · Verticals · Retail Automation, Personalization, Digital Platforms
Combined market research and lead generation engagement covering retail automation, personalization, and digital platform initiatives at 90 retail companies. Persona focus on VPs of Digital, Heads of Applications, and CIOs — the technology leaders driving e-commerce reinvention at mid-market and enterprise retailers.
Outcome: 320 verified leads delivered alongside the research brief. The brief now frames the client’s retail-tech go-to-market priorities for the next two quarters — a pattern we see across most retail B2B case studies.
ENGAGEMENT 04 · STARTUPS & VENTURE-BACKED
Series B/C AI, Data, and Cloud startups in California — with dual US + India R&D coverage.
Territory · California (US) + India R&D mirror · Engagement · Growth Lead Generation · Revenue band · <$200M
100 Series B/C startups in California’s AI, Data, and Cloud verticals mapped under a sub-$200M revenue threshold — early-stage but funded and scaling. Where startups also operated India-based R&D, we mirrored persona research across both geographies, covering CEOs, CTOs, VPs of Engineering, Heads of AI, and Heads of Talent Acquisition.
Outcome: 500 verified leads delivered across the cross-border buyer set. Anchors the client’s California go-to-market for venture-backed accounts.
ENGAGEMENT 05 · EDTECH SAAS
K-12 and Higher Ed learning SaaS buyers across Texas and California.
Territory · Texas + California, USA · Engagement · Demand-Gen Campaign · Buying-Committee · CTO, VP Applications, Head of Digital Learning
75 K-12 districts and university institutions mapped across two of the largest US education markets. Persona research covered CTOs, VPs of Applications, and Heads of Digital Learning — the committee responsible for evaluating learning SaaS purchases at institutional scale.
Outcome: 300 validated leads delivered. The engagement informs the client’s institutional-education GTM through the next academic budget cycle.
ENGAGEMENT 06 · E-COMMERCE FINTECH
BNPL and e-commerce payments enablers across Dubai and Saudi Arabia.
Territory · Dubai + Saudi Arabia · Engagement · Growth Lead Generation · Verticals · BNPL, E-commerce Payments
40 BNPL providers and e-commerce payments enablers mapped across the two anchor Gulf markets. Persona research focused on CIOs, Heads of Digital, and VPs of Product at the firms shaping the regional payments stack. Tightest scope of the seven engagements — high precision, narrow vertical.
Outcome: 150 verified leads delivered. Engagement positioned the client for a precision GCC outbound push into the digital payments sector.
Want a similar engagement for your business? Book a Project Brief to scope yours.
Who We Work With
B2B case studies show four buyer profiles. One conversation pattern.
Our clients vary by industry and stage, but they share a common pattern — they’re committed to outbound, they understand data quality compounds, and they want a research-led partner rather than a database subscription. If one of these profiles fits, we’re probably a fit.
PROFILE 01
SaaS Founders & Co-founders
Entering a new geography (typically US, UK, or GCC) and need both the strategic frame and the prospect list to run the first wave of outbound. Often pre-Series B, no dedicated marketing team yet. The founder is running the outbound directly.
PROFILE 02
BD Heads & Revenue Leaders
Launching a new outbound motion or scaling an existing one. Typically have an SDR team but don’t want them burning hours on prospect research. Often have an existing data tool (Apollo, ZoomInfo, Lusha) and need a higher-quality alternative for ABM-targeted accounts.
PROFILE 03
RevOps & Sales Ops
Cleaning decaying CRMs, feeding outbound sequencers, and protecting sender reputation. Typically the buyer of Database Hygiene — usually after a campaign blew up the bounce rate or a CRM migration revealed how much legacy data had decayed.
PROFILE 04
Agency & Consultant Partners
White-labeling research and lead generation as part of a broader client engagement. Marketing agencies, fractional CMOs, and management consultants who need a research partner they can rebrand or co-deliver — without becoming a data services firm themselves.
Working With Qualified Deals
An honest qualifier for our B2B case studies.
We’d rather tell you straight than waste your Project Brief call. If the conversation reveals we’re not a fit, we’ll say so on the call. Here’s the test you can run before booking — saves us both 30 minutes.
YES — WE’RE A FIT IF
Book the brief.
- You need verified, ICP-fit B2B leads for outbound — not a database subscription
- You want a one-time project or a defined subscription, not a year-long retainer
- You care more about data quality than data volume
- You’re entering a new geography and need research before lead gen
- Your CRM is decaying and your sender reputation is at risk
- You’d prefer to work with a senior analyst, not be passed to junior staff
NO — WE’RE NOT A FIT IF
Save us both the call.
- You need 50,000+ leads per month at scale — we’re a research-led shop, not a data farm
- You need cold-calling, sequencing, or appointment-setting delivered — we hand off; we don’t run campaigns
- You’re shopping for a $50/month tool subscription — we’re a services firm, not a SaaS
- You need B2C consumer data — we only do B2B
- You need PII enrichment beyond standard B2B fields — we don’t do background-check-level data
- You want to pay per qualified meeting rather than per project — we don’t sell on meeting outcomes
Verified leads. Real results.
See if your project
is one we can help with.
A 30-minute Project Brief call. We listen, pressure-test the ICP, recommend the right package — or tell you straight if we’re not the right fit. No pitch, no follow-up sequence.
Or write to us: [email protected] · +91 98955 53141
Explore: Lead Generation · Database Hygiene · Market Research · Pricing