Services
Market research
ICP territory map, decision-maker personas and competitor landscape — the strategic foundation before you commission outbound into a new market.
₹25,000 per territory · 7–10 days · 6 fields per record
What you get
The deliverable, stated as fields.
Not benefits — columns. This is what arrives in the workbook, on every row.
- Segment definition, and how the boundary was drawn
- Named companies, with employee band and geography
- Buying centres and the titles that sit inside them
- Competitor landscape with positioning notes
- Sources used, with the date each was read
- What we could not establish, and why
The method
Three deliverables. One written brief.
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01
ICP territory map
100+ companies mapped against the segment definition, with employee band, geography and the reason each qualified. The boundary is stated, not implied.
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02
Decision-maker persona report
Five to ten personas profiled — the titles that sit in the buying centre, what each one owns, and which of them actually signs.
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03
Competitor landscape
Ten or more competitors analysed with positioning notes, plus what we could not establish and why.
How we verify
Four stages. A person at every one.
| Stage | What happens | Artifact produced |
|---|---|---|
| 01 Brief | A 30-minute Project Brief call with a senior analyst — not an SDR — to scope the ICP, territory, titles, volume and timeline. Ten fields, all required before research begins. If the brief shows we are not a fit, we say so before any work starts. | The signed research brief |
| 02 Source | Analysts map the territory across twenty-plus sources — ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, Cognism, Lusha, Crunchbase, PitchBook and company websites — triangulated rather than exported. Accounts outside the brief are dropped here. | The raw master source sheet |
| 03 Verify | Every contact is cross-checked by a person against LinkedIn and the company website: current role confirmed, employer matched, email format validated. The date of that check is recorded on the row. SMTP-only verification is the floor, not the ceiling. | The LinkedIn cross-check log |
| 04 QA and deliver | A 10% spot-check by a second person, with zero QA failures permitted — anything that fails goes back to the analyst. Records that cannot be confirmed are removed, not shipped as Pending. Then a CRM-ready XLSX and CSV with a count summary. | The QA spot-check sheet |
A territory map is worth the time it saves you later. We would rather hand back a smaller list of accounts with the buying committee named than a large one you have to qualify yourself.
What you receive
One workbook, four sheets, and a CSV that imports cleanly.
Delivered as QD_[Client]_[Package]_[YYYYMMDD].xlsx with a matching UTF-8 CSV for direct CRM import. Phone columns are formatted as text, so long numbers do not arrive as scientific notation.
1 · Read Me
Client, package, ICP summary, delivery date, record counts, the verification method, and the guarantee stated verbatim.
2 · Verified Leads
One row per person. Company, contact, exact title, LinkedIn URL, verified email, confirmation date, status.
3 · Companies
One row per company. Domain, employee band, HQ country, sector, and the accounts we excluded.
4 · Method
Sources used, the verification steps applied, the exclusions, and the QA sample size.
| Company | Contact | Title | Confirmed | Status |
|---|---|---|---|---|
| N•••••• Systems | D. R••••• | VP Engineering | 2026-07-28 | Verified |
| C•••••• Labs | R. M••••• | Head of Infrastructure | 2026-07-29 | Verified |
| A••••••• Digital | S. T••••• | Director, Service Delivery | 2026-07-29 | Verified |
| V•••••• Cloud | J. P••••• | Chief Technology Officer | 2026-07-30 | Verified |
What buyers ask first
Three trade-offs we do not make.
We need volume.
Verified, not voluminous
A list of 5,000 with a quarter of them wrong costs more than 750 that are right — in domain reputation, in rep hours, and in the meetings that never happen. We size the list to what can be verified, and we say the number before you buy.
What does it cost per month?
Fixed price, no retainer
Nothing per month. Each project is quoted whole, before it starts, and that is what you pay. No seat licences, no credits to forecast, no minimum spend, and nothing that renews unless you ask it to.
Five to seven days is slow.
The turnaround is the feature
A list you can buy in ninety seconds is a list nobody checked. The days are people reading company sites and profiles, and dating what they confirmed. That is the part you are buying.
Who this is built for
Three kinds of IT company, three different briefs.
- B2B SaaS product companies
- Selling a product into a defined buyer. Usually needs titles by function, not by seniority alone.
- IT services and outsourcing
- Selling capacity and delivery. Usually needs the buying centre, not just the head of it.
- System integrators and consultancies
- Selling programmes. Usually needs the sponsor and the technical evaluator on the same account.
Data and compliance
The answers procurement asks for.
GDPR alignment
Business contact data, legitimate-interest basis, and a removal route that works on request.
CAN-SPAM / CASL
What we deliver, and the sending obligations that stay yours as the sender.
DPA on request
A signed data processing addendum for any engagement where we handle records you hold.
Source transparency
Every delivery ships a Method sheet naming the sources used and the exclusions applied.
90-day retention
Research working files are deleted 90 days after delivery unless you ask us to hold them.
Human verification
A person cross-checks each record against LinkedIn and the company website, and dates it.
FAQ
Questions we are asked before the first call.
How do you build an ideal customer profile?
From the accounts that already closed, not from a workshop. We look at the firmographics your won deals share — revenue band, headcount, funding stage, tech stack, geography — then test that pattern against the live market to see how many companies actually match. If the answer is forty, the ICP is too narrow to build a pipeline on, and it is better to know before you commission the list.
What is in a Market Research Brief?
An ICP territory map, decision-maker personas by function and seniority, and a competitor landscape for the territory. It is the strategic frame you commission before a list, not a report you file.
Should we do research before lead generation, or skip to the list?
Skip it if your ICP is proven and you are entering a market you already sell into. Commission it if you are entering a new geography or vertical, because the most expensive list is the accurate one built to the wrong profile.
How long does a Market Research Brief take?
7–10 days per territory, at ₹25,000 or $300. Most clients then commission lead generation against the profile it produces.
Where does the research come from, and can we check it?
Company websites, filings, funding databases, job boards and licensed platforms. The brief lists every source used with the date each was read, so any conclusion in it can be traced back. It also states what we could not establish and why — the part a report that only lists findings leaves out.
Does the same analyst carry the research into the list?
Yes, where you commission both. On the featured California engagement one senior analyst took the research context straight into the lead generation project, which is what removes the ICP drift that appears when the two are bought from different vendors.
Book a project brief