Industries · B2B SaaS
Software sold to a committee
Engineering, data and product leaders evaluate the same purchase. Two published California engagements mapped all three at every account.
2 engagements · 980 verified leads · 210 companies
Industries
Two different lists, told apart.
Who buys from us, and what we research on their behalf, are not the same question. The distinction matters when you are deciding whether we have done work like yours.
Who we work with
Our clients are IT companies. Three sub-types.
50–500 people, selling into the US, UK, EU and GCC. If your company is not one of these three, we are probably not the right partner — and we would rather say so here than on a call.
What we research into
7 verticals, each with a delivered engagement behind it.
These are the markets our clients sell to, not the industries we serve. Every row is a project we ran — a vertical with no engagement behind it would be a claim, not a capability, so this table is generated from the case studies rather than written.
| Vertical | Geography | Companies mapped | Verified leads |
|---|---|---|---|
| Technology and SaaS | California, USA, with India R&D mirror | 100 | 500 |
| Venture-backed startups | California, USA | 110 | 480 |
| Manufacturing and industrial | Jacksonville and Tampa, Florida | 120 | 450 |
| E-commerce and retail | Texas and New York, USA | 90 | 320 |
| EdTech | Texas and California, USA | 75 | 300 |
| Healthcare and pharma | UAE and the wider GCC | 60 | 240 |
| Fintech and payments | Dubai and Saudi Arabia | 40 | 150 |
Vertical pages
7 pages, across both lists.
Three are about the companies that buy from us. Four are about the markets we research on their behalf — so these are not the seven rows above, and every card says which list it belongs to. Each page names the engagements behind it, the titles an analyst actually researched, and what the Project Brief locks first in that vertical.
Industries · IT services
Delivery capacity sold to a CIO
Your buyer is a technology function inside an industry you do not work in. Three published engagements mapped that buying centre in three sectors.
3 engagements · 1,010 verified leads · 270 companies
Industries · Healthcare and pharma
Hospital and pharma buyers in the Gulf
Organisation structures vary more between Gulf markets than an export suggests. One published engagement across the UAE and the wider GCC.
1 engagement · 240 verified leads · 60 companies
Industries · Manufacturing and industrial
Mid-market plants, not enterprise accounts
A revenue band is a qualification, and it has to be checked per company. One published engagement across the Jacksonville and Tampa corridor.
1 engagement · 450 verified leads · 120 companies
Industries · Fintech and payments
Payments buyers in a small market
The tightest scope of the seven published engagements. A padded list would have been obvious on the first send, so nothing was padded.
1 engagement · 150 verified leads · 40 companies
Industries · EdTech
Districts and institutions buy on a committee
A single named contact per district is not a usable list. One published engagement across two of the largest US education markets.
1 engagement · 300 verified leads · 75 companies
Industries · System integrators
Programmes sold to a sponsor and an evaluator
A programme sale needs the territory mapped before the list is built. Two published engagements ran the research first, then the contacts.
2 engagements · 770 verified leads · 210 companies
How clients arrive
Four buyer profiles. One conversation pattern.
Clients vary by industry and stage but share a pattern: committed to outbound, aware that data quality compounds, and looking for a research partner rather than a database subscription.
01
SaaS founders and co-founders
Entering a new geography — typically US, UK or GCC — and needing both the strategic frame and the prospect list for the first wave of outbound. Often pre-Series B with no dedicated marketing team, so the founder is running outbound directly.
02
BD heads and revenue leaders
Launching or scaling an outbound motion. Usually have an SDR team already losing 60% of its week to non-selling tasks (Salesforce, State of Sales, 7th ed., 2026) and do not want prospect research adding to that, and often hold an existing data tool they need a higher-quality alternative to for ABM-targeted accounts.
03
RevOps and sales ops
Cleaning decaying CRMs, feeding sequencers and protecting sender reputation. Typically the buyer of Database Hygiene — usually after a campaign raised the bounce rate or a migration revealed how much legacy data had decayed.
04
Agency and consultant partners
White-labelling research and lead generation inside a broader client engagement. Agencies, fractional CMOs and consultants who need a research partner they can co-deliver with, without becoming a data services firm themselves.
An honest qualifier
We would rather tell you straight.
If the conversation shows we are not a fit, we say so on the call. Here is the test you can run before booking — it saves us both thirty minutes.
We are a fit if
- You need verified, ICP-fit B2B leads for outbound — not a database subscription
- You want a one-time project or a defined subscription, not a year-long retainer
- You care more about data quality than data volume
- You are entering a new geography and need research before lead generation
- Your CRM is decaying and your sender reputation is at risk
- You would rather work with a senior analyst than be passed to junior staff
We are not a fit if
- You need 50,000+ leads a month at scale — we are a research-led shop, not a data farm
- You need cold calling, sequencing or appointment setting delivered — we hand off
- You are shopping for a $50/month tool subscription — we are a services firm, not a SaaS
- You need B2C consumer data — we only do B2B
- You need PII enrichment beyond standard B2B fields
- You want to pay per qualified meeting — we do not sell on meeting outcomes