Florida mid-market manufacturers targeted for digital transformation outreach

The situation

The client sells into manufacturers large enough to fund a transformation programme but operationally unlike enterprise accounts. The revenue band was the whole brief, and a generic export could not express it.

The approach

120 mid-market manufacturers across the Jacksonville and Tampa corridor, mapped against a $100M–$300M revenue benchmark — funded enough to invest, distinct enough from enterprise to need a different pitch.

Persona depth covered CIO, VP Engineering and Director of Digital Transformation roles at each account, rather than one contact per company.

The outcome

450 verified leads delivered across the prioritised account list, powering the client’s Q3 outbound across the Florida corridor.