Database Hygiene · CRM Cleaning Service
Fix bounced leads.
Restore deliverability. 5 days.
Database hygiene for B2B sales teams. We re-verify, re-enrich, and replace the dead records in your CRM — so your next email campaign doesn’t burn your sender reputation. Our database hygiene service starts from ₹12 per record. Learn why Gartner emphasises clean data as a foundation for marketing performance.
₹12
Per record cleaned,
verified & re-enriched
5 days
Standard turnaround
for 1,000–5,000 records
92%+
Deliverability on cleaned
output, post-verification
The Real Cost of a Dirty CRM
B2B data decays at 22.5% per year.
Every quarter, roughly 6% of your CRM goes stale. People change jobs. Companies pivot or shut down. Email addresses get deactivated. The list you imported six months ago is no longer the list you have today — which is exactly why database hygiene is not optional for B2B teams that rely on email outreach.
01
Sender reputation damage.
A 10%+ bounce rate signals “spammer” to Gmail and Outlook. Once flagged, your future emails start landing in spam — even to clean contacts. One bad send can take weeks of warm-up to recover, and that is why database hygiene matters before every campaign.
02
Wasted SDR cycles.
Your team spends 40% of their week chasing contacts who left the company a year ago, then wonders why their numbers are flat. Cleaning the list once is cheaper than burning a quarter of their time chasing ghosts — that’s the ROI of database hygiene.
03
Misread pipeline.
Dashboards showing “5,000 leads in pipeline” hide a different reality if half those records are stale. You can’t forecast revenue from a CRM you can’t trust — and you can’t trust a CRM you haven’t cleaned. Database hygiene is what turns that dashboard back into a forecasting tool.
What We Clean
Database hygiene: six categories of bad data. Every one of them, fixed.
Most verification tools only catch one type of bad data — invalid syntax or dead SMTP. We catch six, because data goes wrong in six different ways. A proper database hygiene process covers every one of them.
CATEGORY 01
Bounced emails
Re-verify via SMTP. If still invalid, we find the same person at the same company on LinkedIn and supply the corrected email — not just delete the record.
CATEGORY 02
Job changes
Contacts who’ve moved companies. We flag the original record, then identify and add their successor in the same role at the same company.
CATEGORY 03
Defunct companies
Companies that have shut down, been acquired, or rebranded. We verify the company’s current status and flag for removal, replacement, or merger into the parent entity.
CATEGORY 04
Title shifts
Contact still at the company but in a different role. We update the title, function, and seniority level so your messaging matches who they actually are today.
CATEGORY 05
Catch-all addresses
Domains that accept any email (info@, sales@, role accounts). SMTP says “valid” but nobody reads them. We flag these and supply verified direct contact data where available.
CATEGORY 06
Duplicates & merges
The same person, recorded twice across imports — sometimes with different titles, emails, or companies. We identify duplicates, keep the most current record, and document the merge.
How It Works
Database hygiene in five steps. Diagnosis first, then surgery.
We don’t run your file through a single SMTP tool and call it done. Every record gets categorised, verified, and resolved — with a diagnostic report so you understand what was broken before you got it back. That is what real database hygiene looks like, end to end.
STEP 01
Diagnose
We audit your file. Every record is categorised by issue type — bounced, job-changed, defunct company, title shift, catch-all, or duplicate. You get a diagnostic summary before any database hygiene work begins, so you know exactly what you’re paying to fix.
STEP 02
Verify
SMTP verification on every email, plus manual cross-check against LinkedIn for active employment. Catch-all domains and role-based addresses are flagged for human review — not auto-passed.
STEP 03
Replace
For contacts who’ve moved, we find their successor in the same role at the same company. For defunct companies, we flag for removal. You decide whether to keep the original record or replace it.
STEP 04
Enrich
Missing or stale fields get refreshed — current title, seniority level, LinkedIn URL, direct phone number where available. The record you get back is more complete than the record you sent us.
STEP 05
Deliver
A cleaned, structured file plus a diagnostic report. Each record is tagged: verified, updated, replaced, or flagged for removal. That is the deliverable of a complete database hygiene engagement — no black box.
Pricing & Turnaround
Database hygiene pricing: flat per-record. No surprises.
₹12 per record — whether the record needs a 2-second re-verify or a full LinkedIn lookup and replacement. You’re paying for the database hygiene diagnosis and the fix, not for each component.
| Volume | Cost (INR) | Cost (USD) | Turnaround | Best for |
|---|---|---|---|---|
| 1,000 records | ₹12,000 | ~$145 | 3–5 days | One-time CRM cleanup or campaign prep |
| 5,000 records | ₹60,000 | ~$715 | 7–10 days | Quarterly hygiene · sales team CRM |
| 10,000+ records | ₹120,000+ | ~$1,430+ | Custom timeline | Annual CRM audit · marketing database |
Minimum project: 1,000 records. Records that come back as unsalvageable (defunct company, contact untraceable) are still counted — you pay for the diagnosis, not just successful fixes. Diagnostic report included on every project.
What You Receive
Cleaned file. Diagnostic report. Audit trail.
The cleaned file
Your original file, structurally preserved, with cleaned records and a new status column on every row.
- VERIFIED · email and employment confirmed
- UPDATED · title or seniority refreshed
- REPLACED · new contact added at same company
- FLAGGED · catch-all or role-based account
- REMOVE · defunct company or untraceable contact
Delivered as XLS or CSV — drop directly into HubSpot, Salesforce, Pipedrive, or any CRM. We never delete records on your behalf. You decide what stays.
The diagnostic report
A summary document showing exactly what was wrong with your file and how it was fixed.
- Records by status (verified / updated / replaced / flagged / remove)
- Bounce rate of original vs. cleaned file
- Top issue categories in your data
- Decay rate estimate by region/vertical
- Recommended re-clean cadence
The diagnostic doubles as a CRM health audit — useful for sales ops, RevOps, and marketing leadership reporting.
Common Questions
Database hygiene FAQ: what teams ask before they send us a file.
How is this different from running my list through NeverBounce or ZeroBounce?
SMTP verification tools tell you whether an email can receive mail. They don’t tell you whether the person still works there, whether they’ve been promoted out of your buyer persona, or whether the company has been acquired. We do all three — plus we replace stale records with current ones at the same company, not just delete them. You can run NeverBounce after us if you want — but you shouldn’t need to.
How do I send you my data securely?
You upload to a project-specific Google Drive or Dropbox folder we create for you, with shared access limited to the named analyst on your project. We don’t use email attachments for client data. After delivery, your file is retained for 30 days for revision support, then permanently deleted from our systems. NDAs available on request before the file is shared.
What if 60% of my list turns out to be bad — am I paying ₹12 for records you just deleted?
You’re paying for the diagnosis, not just the successful fixes. Even records flagged for removal go through SMTP verification, LinkedIn employment check, and company-status verification before they’re flagged. That work has cost — and it’s also valuable: a clean CRM with 400 verified records is far more useful than a dirty CRM with 1,000 unknown ones. The diagnostic report tells you the breakdown before delivery, so you can also choose whether to scope additional replacement work.
Will cleaning the list immediately restore my sender reputation?
Cleaning the list stops future damage. It doesn’t undo past damage — if your domain is already throttled by Gmail or Outlook, you’ll still need a warm-up period (2–4 weeks of gradual volume ramp on clean data) to recover deliverability. The clean list is the precondition for warm-up, not a shortcut around it.
What format should I send my data in?
CSV or XLS works. Direct exports from HubSpot, Salesforce, Pipedrive, Apollo, or any standard CRM are fine — we map your columns during the Project Brief. We need at minimum: full name, company, email address. Additional fields (title, LinkedIn URL, phone, country) speed up verification and improve enrichment quality. We never need passwords, API keys, or live CRM access.
Verified leads. Real results.
Send us your file.
We’ll send back a clean one.
A 30-minute Project Brief call to scope the file, agree the timeline, and lock the price. Cleaned data and diagnostic report back in 3–5 days for 1,000 records. ₹12 per record. No retainer.
Or write to us: [email protected] · +91 98955 53141
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