Case study
K-12 and higher education learning SaaS buyers across Texas and California
The engagement
Engagement specification
- Client
- Learning platform vendor
- Sector
- EdTech
- Geography
- Texas and California, USA
- Package
- Demand generation campaign support
- ICP
- K-12 districts and university institutions
- Volume
- 300 verified leads · 75 institutions mapped
- Turnaround
- Campaign cadence
The result
300 validated leads across two of the largest US education markets
- 300
- Verified leads delivered
- Delivered April 2026
- 75
- Companies mapped
- Delivered April 2026
- 4.0
- Contacts per company
- 300 ÷ 75 · Delivered April 2026
The situation
Institutional education buys on a committee and on a budget cycle. A single named contact per district is not a usable list, and the client’s previous data had exactly that shape.
The approach
75 K-12 districts and university institutions mapped across two of the largest US education markets.
Persona research covered CTOs, VPs of Applications and Heads of Digital Learning — the committee that actually evaluates learning SaaS purchases at institutional scale, rather than the single procurement contact.
The outcome
300 validated leads delivered. The engagement informs the client’s institutional-education go-to-market through the next academic budget cycle.
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