Case study
Retail automation buyers identified across Texas and New York
The engagement
Engagement specification
- Client
- Retail technology platform
- Sector
- E-commerce and retail
- Geography
- Texas and New York, USA
- Package
- Market Research and lead generation
- ICP
- Retail automation, personalisation and digital platform initiatives
- Volume
- 320 verified leads · 90 companies mapped
- Turnaround
- Combined engagement
The result
320 verified leads delivered alongside the research brief
- 320
- Verified leads delivered
- Delivered May 2026
- 90
- Companies mapped
- Delivered May 2026
- 3.6
- Contacts per company
- 320 ÷ 90 · Delivered May 2026
The situation
The client needed both a view of where retail-technology budgets were moving and the contacts to act on it — the two usually bought from different vendors, and usually inconsistent as a result.
The approach
A combined engagement covering retail automation, personalisation and digital platform initiatives at 90 retail companies across two of the largest US retail markets.
Persona focus on VPs of Digital, Heads of Applications and CIOs — the technology leaders driving e-commerce reinvention at mid-market and enterprise retailers.
The outcome
320 verified leads delivered alongside the research brief. The brief now frames the client’s retail-technology go-to-market priorities for the next two quarters.
Book a project brief