Case study
BNPL and e-commerce payments enablers across Dubai and Saudi Arabia
The engagement
Engagement specification
- Client
- Payments infrastructure vendor
- Sector
- Fintech and payments
- Geography
- Dubai and Saudi Arabia
- Package
- Growth lead generation
- ICP
- BNPL providers and e-commerce payments enablers
- Volume
- 150 verified leads · 40 companies mapped
- Turnaround
- Growth standard, 10–14 days
The result
150 verified leads in the tightest scope we have run
- 150
- Verified leads delivered
- Delivered March 2026
- 40
- Companies mapped
- Delivered March 2026
- 3.8
- Contacts per company
- 150 ÷ 40 · Delivered March 2026
The situation
A narrow vertical in two markets. The total addressable set was small enough that precision mattered far more than volume — a padded list would have been obvious immediately.
The approach
40 BNPL providers and e-commerce payments enablers mapped across the two anchor Gulf markets.
Persona research focused on CIOs, Heads of Digital and VPs of Product at the firms shaping the regional payments stack. This was the tightest scope of the seven engagements: high precision, narrow vertical, no padding.
The outcome
150 verified leads delivered, positioning the client for a precision outbound push into the GCC digital payments sector.
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