Case study
GCC hospitals, labs and pharma firms mapped for an automation campaign
The engagement
Engagement specification
- Client
- Healthcare automation vendor
- Sector
- Healthcare and pharma
- Geography
- UAE and the wider GCC
- Package
- Growth lead generation
- ICP
- Hospitals, labs and pharma firms investing in automation and analytics
- Volume
- 240 verified leads · 60 organisations mapped
- Turnaround
- Growth standard, 10–14 days
The result
240 verified decision-maker contacts
- 240
- Verified leads delivered
- Delivered June 2026
- 60
- Companies mapped
- Delivered June 2026
- 4.0
- Contacts per company
- 240 ÷ 60 · Delivered June 2026
The situation
The client needed reach into regional healthcare infrastructure across the Gulf, where organisation structures and decision-maker titles vary far more between markets than a database export suggests.
The approach
Sixty healthcare and pharmaceutical organisations mapped across the UAE and the wider GCC, narrowed to accounts actively investing in automation and data analytics initiatives rather than the full universe of providers.
Persona research targeted CIOs, VPs of Automation and Directors of IT — the roles actually driving digital transformation budgets across regional healthcare.
The outcome
240 verified decision-maker contacts delivered, positioning the client for active outbound into the GCC healthcare digitisation cycle.
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