Comparison · QD vs ZoomInfo
Enterprise pricing. The verification is still on you.
ZoomInfo is a platform your team subscribes to, and one of the sources we ourselves buy from. This page sets the two side by side on accuracy, where each one's people actually work, coverage and cost — with a source and a date on every figure.
- 92%+
- Deliverability target
- Stated guarantee · 2026
- 750
- Verified leads, Pilot
- 250 companies · 3 contacts each · 2026
- 5–7d
- Turnaround
- From a confirmed brief · 2026
The difference
Both of us use people. They work in different places.
| Measure | ZoomInfo | Qualified Deals |
|---|---|---|
| What it is | An enterprise platform, sold as an annual contract with seats, credits and add-ons negotiated per deal. pipeline.zoominfo.com · checked 17 Aug 2026 | A research project. You brief a senior analyst once, and a finished file comes back. Pilot scope · 2026 |
| Accuracy | Publishes “up to 95% accuracy on first-party data”, from a pipeline combining NLP, machine learning and human researchers. pipeline.zoominfo.com · checked 17 Aug 2026 | We target 92%+ deliverability and back it: above an 8% hard-bounce rate we replace every bounced record free. Stated guarantee · 2026 |
| Where the people work | “300+ human research specialists” provide “a manual verification layer” over the database — catching errors and filling gaps across records in general. pipeline.zoominfo.com · checked 17 Aug 2026 | On your delivery, not the database. Every contact is cross-checked by a person against LinkedIn and the company website, and the date of that check is recorded on the row. Delivery SOP stages 1–5 · 2026 |
| Geographic coverage | “Deepest in North America”, their founding market. “EMEA and APAC coverage is growing”, with 200M+ professional profiles held outside North America. pipeline.zoominfo.com · checked 17 Aug 2026 | We research into the United States, the United Kingdom, Europe and the Middle East. The method is identical in every market, because it is a person checking rather than a regional dataset. Pilot scope · 2026 |
| Bounce policy | None stated on ZoomInfo’s published pages. pipeline.zoominfo.com · checked 17 Aug 2026 | Seven-day bounce replacement. Report above 8% inside the window and every bounced record is replaced, re-verified, within 5 working days. Stated guarantee · 2026 |
Both of us put people on the problem. Theirs work on the database, at population scale, over records nobody has ordered yet. Ours works on your file, record by record, after you have told us who you sell to. That is the difference worth weighing — not whether humans are involved, but where in the process they are.
Every ZoomInfo statement above is quoted from their own published pages on the date shown. We have not tested ZoomInfo’s data and publish no measurement of it. Their accuracy figure is theirs, with their scope attached to it.
How we verify
Brief, Source, Verify, QA and deliver.
| Stage | What happens | Artifact produced |
|---|---|---|
| 01 Brief | A 30-minute Project Brief call with a senior analyst — not an SDR — to scope the ICP, territory, titles, volume and timeline. Ten fields, all required before research begins. If the brief shows we are not a fit, we say so before any work starts. | The signed research brief |
| 02 Source | Analysts map the territory across twenty-plus sources — ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, Cognism, Lusha, Crunchbase, PitchBook and company websites — triangulated rather than exported. Accounts outside the brief are dropped here. | The raw master source sheet |
| 03 Verify | Every contact is cross-checked by a person against LinkedIn and the company website: current role confirmed, employer matched, email format validated. The date of that check is recorded on the row. SMTP-only verification is the floor, not the ceiling. | The LinkedIn cross-check log |
| 04 QA and deliver | A 10% spot-check by a second person, with zero QA failures permitted — anything that fails goes back to the analyst. Records that cannot be confirmed are removed, not shipped as Pending. Then a CRM-ready XLSX and CSV with a count summary. | The QA spot-check sheet |
What you receive
One workbook, four sheets, and a CSV that imports cleanly.
Delivered as QD_[Client]_[Package]_[YYYYMMDD].xlsx with a matching UTF-8 CSV for direct CRM import. Phone columns are formatted as text, so long numbers do not arrive as scientific notation.
1 · Read Me
Client, package, ICP summary, delivery date, record counts, the verification method, and the guarantee stated verbatim.
2 · Verified Leads
One row per person. Company, contact, exact title, LinkedIn URL, verified email, confirmation date, status.
3 · Companies
One row per company. Domain, employee band, HQ country, sector, and the accounts we excluded.
4 · Method
Sources used, the verification steps applied, the exclusions, and the QA sample size.
| Company | Contact | Title | Confirmed | Status |
|---|---|---|---|---|
| N•••••• Systems | D. R••••• | VP Engineering | 2026-07-28 | Verified |
| C•••••• Labs | R. M••••• | Head of Infrastructure | 2026-07-29 | Verified |
| A••••••• Digital | S. T••••• | Director, Service Delivery | 2026-07-29 | Verified |
| V•••••• Cloud | J. P••••• | Chief Technology Officer | 2026-07-30 | Verified |
If you already hold a ZoomInfo contract
Three things buyers say first.
We already use ZoomInfo.
So do we, as one source
ZoomInfo is one of the twenty-plus sources our analysts triangulate across. The difference is what happens after sourcing: every contact is cross-checked against LinkedIn and the company website before it reaches you, rather than exported and trusted.
ZoomInfo has the most complete database.
Coverage is not currency
They are different problems. ZoomInfo publishes that its coverage is deepest in North America and still growing across EMEA and APAC. Neither the size of a database nor its reach tells you whether the person named in a row still holds the job today.
We’re already paying for the enterprise contract.
The contract is sunk either way
A subscription you have already bought does not verify a list you have already pulled. Run a Pilot against a segment of what you exported, send both, and compare the bounce rates. That is a ₹35,000 question, not a renewal decision.
Cost
A contract you negotiate, against a fee you agree.
ZoomInfo does not publish list prices: plans are custom-quoted on team size, credit volume, features and contract length. The range above is our own record of what a contract runs to, from Master Business Document §P.2 on 13 August 2026 — not a ZoomInfo quote, and not cross-checked against one, because there is no published figure to check it against. Add-ons are priced on top. Both rows exclude tax.
Figures outside INR are converted at the mid-market rates recorded for 16 August 2026. Our own prices are unchanged from the pricing page.
FAQ
What buyers ask when a ZoomInfo contract is already signed.
Is Qualified Deals a ZoomInfo alternative, or does it complement one?
Complement, for most teams that already hold a contract. ZoomInfo is a platform your whole go-to-market team works inside — intent, enrichment, integrations, conversation intelligence. We do one part of that, to a different standard: the list itself, checked person by person before it reaches you. Replacing an enterprise contract with a ₹35,000 project is not the comparison; running one against a segment of the other is.
Qualified Deals uses ZoomInfo as one of its own sources. What do you add on top?
The step after sourcing. Analysts triangulate across twenty-plus sources — ZoomInfo among them, alongside Apollo, Clay, LinkedIn Sales Navigator, Cognism, Lusha, Crunchbase, PitchBook and company websites — then a researcher opens the person’s LinkedIn profile and the company website, confirms the name, the exact title and the current employer, and records the date of that check on the row. Anything that cannot be confirmed is removed rather than delivered. You are not paying for those subscriptions separately, and you are not paying us to re-export what they already hold.
How does ZoomInfo’s non-US coverage compare with the markets Qualified Deals researches?
ZoomInfo publishes that its coverage is “deepest in North America” and that “EMEA and APAC coverage is growing”, with 200M+ professional profiles held outside North America (checked 17 August 2026). We research into the United States, the United Kingdom, Europe and the Middle East, and the method does not change by market — it is a person opening a profile and a company website, not a regional dataset with its own depth. That is the honest distinction: theirs is a question of coverage, ours is a question of when the record was last checked.
Can a Qualified Deals list run alongside an existing ZoomInfo seat?
Yes, and that is how most engagements start. Delivery is a CRM-ready XLSX plus a UTF-8 CSV with a BOM, with field mapping agreed before delivery, so it imports next to whatever your seat already feeds. Teams usually run both into the same sequence and compare hard-bounce rates on the same send.
Related comparisons
Weighing more than one of these.
- A database you export from
- Apollo publishes an accuracy figure; we publish a guarantee with a replacement clause attached. Accuracy, verification method, bounce policy and price, each with its source.
- Strong where they say it is
- Cognism calls itself EMEA-centric, and it is one of the sources we buy from. What each side checks, how far the scope reaches, and what a package is estimated to run to.
Book a project brief
Keep the contract. Run a Pilot against a segment and compare the bounce rates.
A senior researcher reads every brief and replies from a named address.